Jack in the Box needed to sell some Munchie Meals.
So we turned to world-renowned munchie expert, Snoop Dogg for assistance and gave him his own Jack in The Box, allowing you to order a "Tha D-O-Double Jack", ya dig?
So we turned to world-renowned munchie expert, Snoop Dogg for assistance and gave him his own Jack in The Box, allowing you to order a "Tha D-O-Double Jack", ya dig?
ACTIVATION - DOGG IN THA BOX
Celebrity meals aren’t anything new. But we took things a step further and gave Snoop his own Jack in the Box in Inglewood, CA for four days. His Munchie Meal sold out long before the weekend was over.
Oh, and everything about the store was Snoopified——the store name, the interior decor, the employee uniforms, even the product names on the menu.
Voted the “Best Celebrity Meal Deal of 2023” by The Cut.
Oh, and everything about the store was Snoopified——the store name, the interior decor, the employee uniforms, even the product names on the menu.
Voted the “Best Celebrity Meal Deal of 2023” by The Cut.
We even got Snoop to take over some foodporn commercials...
Ya Dig?
And we released a lot of content, including some bloopers, of course:
We also created the Snoopadelic Shake if you ordered the Snoop Munchie Meal during Dogg in tha Box
Made with Jon Ollom, Jeff O’Keefe, Bert Marissen, Jason Karley, and others at TBWA\Chiat\Day LA.
