SLC, meet Jack
Jack in the Box was opening their first restaurants in Salt Lake City. So Jack introduced himself to the good people of Salt Lake City in signature Jack style.
- Year
- 2023
- Agency
- TBWA\Chiat\Day
- Role
- Art Director
We actually hid Jack antenna balls around the city of Salt Lake. We actually put a discount for a Jumbo Jack combo on each antenna ball. We didn’t actually drop the antenna balls from a helicopter.
After that, Jack introduced himself to the good Ronald McDonalds of Salt Lake City.
And of course, we stopped by other chains.
made with JON OLLOM, Mark Bielek, Juan Davila Morris, Jason Karley, and more at TBWAChiatDay LA.